Tag Archives: Jim Baumer

Jim Baumer is more than just Moxie

You’ve landed at one of the websites that make up the Jim Baumer digital empire. Since I am the Jim Baumer that I want people to pay attention to, I scooped up the Jim Baumer domain a few years ago … Continue reading

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A gathering together

As my writing interests have grown and expanded, I’ve entertained finding a way to gather my posts, scattered across multiple sites; I have one blog for writing about culture and life in this place called America, another one capturing my … Continue reading

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A Somewhat Brief History of Moxie

As the nation’s first mass-marketed soft drink, Moxie was ahead of its time. While Dr. Thompson was the drink’s originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie’s marketing genius. Continue reading

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