Tag Archives: Moxie

Missing Mr. Moxie

Missing Mr. Moxie As another renown Moxie Festival approaches, ‘Mayor of Moxietown’ Frank Anicetti will be remembered fondly By Jim Baumer, Special to the Sun Journal LISBON — Summer’s arrival is sweet, especially when considering the season’s perceived shortness for … Continue reading

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A Somewhat Brief History of Moxie

As the nation’s first mass-marketed soft drink, Moxie was ahead of its time. While Dr. Thompson was the drink’s originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie’s marketing genius. Continue reading

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