Tag Archives: Maine writers

“Farmer Boys” (Down East Magazine)

(Article: Down East magazine)

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A Somewhat Brief History of Moxie

As the nation’s first mass-marketed soft drink, Moxie was ahead of its time. While Dr. Thompson was the drink’s originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie’s marketing genius. Continue reading

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